5 stars (mkt plan pro 6 ) - I recived the product faster, I'm very happy with Amazon in this case.
Thanks!!!
1 stars (For Amateurs) - I am a professional marketing manager, and this product was a great disappointment. We purchased it because of the great reviews, but I found it to be very cumbersome. The entire program is created in some sort of Web design software, and your documents are formatted in HTML. If you do not like the plain-jane layout that it offers you, YOU MUST GO IN AND EDIT THE HTML CODE to change it. In addition, the entire program was designed around marketing PRODUCTS so if you have a service based industry, or combination, you will spend great amounts of time deleting and adding categories. I finally gave up on the program and transferred everything over to Word. The only thing good about this software is the samples it provides, which I could have obtained free from a textbook. I wish I had my money back.
3 stars (Not For Students) - This program works great if you are trying to open a business from the beginning, but not for writing a plan for an existing business. I had to write a marketing plan for a class and it was helpful but there are many more resources out there that would be better. |
